Giannis Antetokounmpo ranks fourth on the list of most marketable athletes.
On the brink of superstardom, the Greek basketball superstar Giannis Antetokounmpo has risen to fourth place on SportsPro’s most marketable athletes list, 34 spots higher than his ranking of 38 last year.
This year's #SP50MM top ten…
1️⃣ Lionel Messi
2️⃣ LeBron James
3️⃣ Alex Morgan
4️⃣ Giannis Antetokounmpo
5️⃣ Megan Rapinoe
6️⃣ Mikaela Shiffrin
7️⃣ Lewis Hamilton
8️⃣ Simone Biles
9️⃣ Kylian Mbappe
🔟 Max Verstappen pic.twitter.com/sxdIFH9TQz— SportsPro (@SportsPro) October 17, 2023
In a recent poll of ESPN’s top 100 NBA players, Antekounmpo was chosen as the player with the highest predicted performance for the upcoming season, setting a buzz in the sporting community.
This time, Antekounmpo’s name appeared in the headlines once more as he debuted in the top five of SportsPro’s most marketable athletes.
The Bucks’ 28-year-old center/forward was fourth in the Sportico rankings, trailing only Lionel Messi in first place, LeBron James in second place, and Alex Morgan in third. Of the 10 players on the list, Giannis had the biggest jump, going up by 34 spots.
This news was subsequently shared on X (formerly Twitter) by Harris Stavrou, a Senior Editor at Sport24. In the post, he wrote, “Giannis Antetokounmpo is the 4th most marketable athlete of 2023, with Leo Messi, LeBron James and Alex Morgan in the top-three. The Greek Freak was 38th in @SportsPro’s list a year ago.”
Giannis Antetokounmpo is the 4th most marketbable athlete of 2023, with Leo Messi, LeBron James and Alex Morgan in the top-three. The Greek Freak was 38th in @SportsPro's list a year ago. pic.twitter.com/gdOZDXfPnD
— Harris Stavrou (@harris_stavrou) October 17, 2023
According to SportPro’s data, Antekounmpo had the following scores in terms of marketability, brand strength, total addressable market, and economics:
Marketability Score: 90.53
Brand Strength: 39.38/34
Total Addressable Market: 39.38/45
Economics: 16.83/20
Who’s in the Top 5?
Three years after achieving the feat in 2020, the legendary Argentine soccer player Lionel Messi has reclaimed the top spot on the list.
LeBron James, the all-time leading scorer in the NBA who has won four NBA Championships and two Olympic gold medals, took second place.
Alex Morgan of US Women’s National Soccer Team (USWNT) is seated in the third spot. The 34-year-old striker is an Olympic gold medalist and a two-time World Cup winner.
Giannis Antetokounmpo, a Greek basketball sensation currently playing for the Milwaukee Bucks, takes the fourth spot.
And, rounding out the top five, fifth place was awarded to Megan Rapinoe of the USWNT, Morgan’s teammate.
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