Qatar Airways recently welcomed Novak Djokovic as a Global Brand Ambassador and Wellness Advisor, marking an exciting new alliance. With this multi-year partnership, Qatar Airways becomes the athlete’s Official Airline Partner, uniting one of the world’s best airlines with a sports legend.
Announcing this new partnership, Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “We are thrilled to welcome Novak Djokovic to the Qatar Airways family. Novak’s extraordinary career, defined by record-breaking achievements and an unrelenting drive to succeed, mirrors our own commitment to excellence. Our global network will support Novak as he competes at the highest level in tournaments around the world and continues to set new standards in the sport of tennis. Novak truly personifies the ambitious drive for excellence, making the tennis legend the perfect choice as our Global Brand Ambassador and Wellness Advisor.”
With 24 Grand Slam victories and a gold medal from the 2024 Summer Olympics in Paris, Novak Djokovic is regarded as one of the best tennis athletes in history. The same principles of tenacity, quality, and worldwide impact that make Qatar Airways one of the greatest airlines in the world are reflected in his athletic performance, making him a great fit as the new ambassador.
Djokovic declared: “It is my great pleasure and honour to partner with Qatar Airways, a company I have admired for many years not just for its impeccable service to its customers and employees but also because it recognises the importance of well-being and longevity, which is a passion of mine. I believe that together we will be able to add more value and quality to the award-winning experience for the customers worldwide. As I continue to travel the world as a professional athlete, with my family and for business, I am grateful to have Qatar Airways as my partner.”
In a social media post, Qatar Airways welcomed Djokovic by saying: “Welcome aboard @djokernole🫡 Champion of the court 🤝 champions of the sky #QatarAirways”
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What the partnership entails
The collaboration between Novak Djokovic and Qatar Airways embodies their common ideals of excellence, travel, and well-being. In keeping with Qatar Airways’ dedication to bringing people together and cultivating a culture of care for both employees and passengers, Novak views smooth travel and an emphasis on holistic well-being as critical to sustaining top performance.
Furthermore, Qatar Airways will reach out to Novak Djokovic’s fan base by utilizing its worldwide network and branding opportunities. At prestigious tennis tournaments, exclusive partnerships will have distinctive perks, such as hospitality experiences for partners and passengers at Grand Slam events.
Moreover, the Qatar ExxonMobil Open, a renowned competition that has been conducted since 1993, will be further enhanced by Qatar Airways’ collaboration with Novak Djokovic. The Qatar ExxonMobil Open, which is now an ATP 500 event, will soon venture into the global stage.
The tournament will become more well-known, draw elite players, and reach a wider global audience, solidifying its reputation as a top event through this partnership, which will be of great help due to the athlete’s unmatched tennis status and influence. This also marks another milestone in the airline’s portfolio of high-profile global sports collaborations.
Source: Breaking Travel News