Barcelona have reached a preliminary agreement with the multinational sports conglomerate Nike for a sponsorship agreement that could set a new record for the club, according to EFE.
This historic deal may be concluded in the next few days, according to sources involved in the negotiations, with information surfacing just before a pivotal meeting called by Barcelona president Joan Laporta.
The board met by teleconference to examine and consider the proposed terms. According to reports, the club’s leadership acted quickly, keen to formalize a collaboration that might completely alter Barcelona’s financial situation.
The seriousness of this possible agreement emphasizes how crucial it is for Nike and Barcelona. In addition to generating substantial income for the team, it would support Laporta’s goal of enhancing Barcelona’s reputation internationally.
Barcelona hopes to strengthen its standing as a worldwide sports icon with Nike as a major partner while guaranteeing strong financial backing for further projects. This anticipated agreement is a turning point in Barcelona’s history because it not only offers immediate rewards but also puts the team in a position to seek long-term strategic expansion.
Larporta stated it is “the most important in the world of football”.
The agreement is “nearly completed” and pending final clearance from Nike’s management on the parameters agreed upon; no precise details have been revealed as yet.
Barcelona’s new agreement will increase to €120 million every season until 2038
The exact financial specifics are still under wraps, but it is anticipated that the new Barcelona contract would bring in about 120 million euros a season, including the signing bonus. Following the expiry of the present contract, the agreement is scheduled to experience a modest increase beginning in 2028, with a notable increase continuing until its expiry in 2038.
The club’s earnings in this area may be greatly increased if Barcelona were to take over the eCommerce revenue that Nike presently controls. Digital sales in Barcelona could rise significantly as a result of this strategic conversation, creating a reliable source of income going forward.