Former Olympic champion Michael Johnson has secured over $30 million in funding from investors and key partners to launch his own track and field league. Winners Alliance, the league’s primary investor and operational partner, is spearheading the project. Set to debut next year, the initiative aims to rejuvenate the sport, offering both participants and spectators an electrifying platform to celebrate athletic excellence.
To raise athlete awareness and elevate the appeal of the sport, the recently established track and field league has teamed up with three companies to market the sport’s stars through fan-focused storytelling.
With track and field expected to be a highlight of the 2024 Summer Olympics in Paris, this project aims to raise awareness of the sport among a wider audience by showcasing the amazing achievements of these athletes.
“Attempting to improve the experience for spectators and athletes! Information about the league will be released in June.” Johnson quoted to USAToday.
Amidst the Sport’s Surge, Johnson Leads the Track & Field Renaissance
Track and field legend Johnson has an unmatched record as a four-time Olympic gold medallist. He won gold in the 200 and 400 meters at the 1996 Summer Olympics in Atlanta and successfully defended his 400-meter crown at the 2000 Sydney Games.
In 1992, Johnson added another gold medal to his collection of achievements when he won gold as a key component of the 4×400 relay squad in Barcelona.
Johnson’s legacy is further enhanced by his iconic American record-setting time of 43.18 seconds in the 400 meters, set in 1999. Johnson has an incredible eight world championship championships under his credit.
Johnson is establishing his own track and field league now, amid a fresh wave of investment in the sport, signaling the beginning of an exciting new era in the sports industry.
Cover Photo: IG